Imagery Of The Negro And Its Powerful Effect On Black...

Destructive images and negative rhetoric became powerful representation of blacks that began to disseminate across the world as early as the colonial years of settlement of the late 16th century. The Negro’s representation of being destructive and negative was by far the catalyst that fueled whites with hatred for the African and these representations are considered powerful because it is the images themselves that further made it possible to allow white people to justify the cruel treatment of the Negro in America. Throughout history the Negro has also suffered from vagrancy laws, the black codes, and Jim crow (segregation) but nothing seemed to compare to the black image of inferiority that proved to be the most successful tool of propaganda within the institution of racism. Images such as servile, primitive, and simpleminded just to name a few were used to degrade Africans and it is these images that have influenced the dialog of the black leaders throughout history. My arg ument will discuss the psychological effects of such negative imagery of the Negro and its powerful effect on black leaders such as Dubois, Washington, and Woodson. The psychological effects of negative imagery were powerful enough that many black activist and civil rights leaders in their responses discuss the conditions of the black race that addressed such powerful representation that many negroes conformed to. In the arguments of DuBois, Washington, and Woodson I will show how the negative yetShow MoreRelatedDiscrimination And Oppression Of Native Americans And The Souls Of Black Folk By. B. Du Bois Essay1303 Words   |  6 PagesThe Souls of Black Folk by W.E.B. Du Bois. 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It has been called â€Å"masterfully delivered and improvised sermon, bursting with biblical language and imagery.†The passionate speech is filled with rhetorical devices that help ground into earth Kings demands of racial equalityRead MoreEffects of Slavery on American Society2112 Words   |  9 PagesCivil Rights era, winning the elimination of Jim Crow laws and legally making blacks equals, however, the hate crimes and racism still carried on, and until whites set aside their differences and the laws began to be strictly enforce against hate crimes and segregation, the blacks did not get the same privileges as the previously preeminent white race. Slavery came to America in 1619, and stayed until 1865, and the effects lasted all the way through the 1900’s. As a plantation economy arose in theRead MoreLanguage as a Social Construction of Reality.4593 Words   |  19 Pagesof reality process. In their discussion of the omnipresent importance of language for the reality we experience in everyday life, Berger and Luckmann (1967:38) state AI encounter language as a facticity external to myself and it is coercive in its effect on me.@ Research into the social psychology of language as well as studies on language and social interaction has evolved over the past several decades among several disciplines including sociology, psychology, English, anthropology, communicationRead MoreRastafarian79520 Words   |  319 Pagesintentionally left blank Foreword One of the most useful things about Ennis Edmondss Rastafari: From Outcasts to Culture Bearers is that it correctly traces the connection between the emergence of Rastafarianism and the history of resistance and black consciousness that has been part of the Jamaican experience for years. The truth is that there has always been a committed Jamaican counter- culture that celebrates and sees redemption in Africa and rejects the European values that have oppressedRead MoreReview Of Charlotte Bronte s Jane Eyre 10879 Words   |  44 Pagessaw a face like it! It was a discoloured face—it was a savage face. I wish I could forget the roll of the red eyes and the fearful blackened inflation of the lineaments!...This, sir, was purple: the lips were swelled and dark; the brow furrowed: the black eyebrows widely raised over the bloodshot eyes† (327). Mrs. Reed Cruel â€Å"Then Mrs Reed subjoined: ‘Take her away to the red-room, and lock her in there’† (14). Resentful â€Å"Again she regarded me so icily, I felt at once that her opinion of me...was unchanged

Social Responsibility Report Suncor Energy Inc. - 1061 Words

Social Responsibility Report Suncor Energy Inc. Mark 301 – OP95 Fundamentals of Marketing Introduction: Suncor Energy Inc. is a company that was founded in 1967; it is Canada s premier integrated energy company, and the fifth largest North American energy company. Suncor provides thousands of well-paid jobs, puts millions of dollars in Canadian businesses every year, takes action on environment issues and supports our communities by funding local initiatives. (Suncor Website, 2012) Suncor is leading the way in oil sands operations and development while investing in technologies to improve environmental performance. A considerable part of Suncor’s portfolio is invested renewable energy†¦show more content†¦This is not only a benefit to the environment, but it also benefits the shareholders as a more efficient company will turn a better profit. Suncor has made it a goal to improve energy efficiency by 10% by 2015. To do this is had focused on developing technologies to increase energy efficiency and recapture. Carbon capture and storage (CCS), Integrated CO2 Network (IC O2N) and CO2 Capture Project (CCP3) are all developed policy and technology projects that have been deployed throughout the Suncor organization. Suncor is also taking a leadership role in Carbon Management Canada (CMC). Suncor is revisiting future growth project designs to evaluate GHG reduction opportunities. Suncor is also participating in advanced research on GHG abatement technologies through CMC, ICO2N, CCP3 and other groups. There are many by products produced in the oil sands process, many of these are air emissions containing nitrogen oxides, sulfur oxides, and volatile organic compounds. All of these have a detrimental effect on the ecological environment and the employees working around them. Suncor is utilizing complete Environmental Informational Management System (EIMS) implementation for air data for all assets, and investing in equipment and technology to achieve emission reductions. Suncor is continually generating air-related emissions data for reporting purposes, and continues toShow MoreRelatedAn Evaluation Of The Business Lego2310 Words   |  10 PagesThe report being presented will deliver how consumers have an increased aspiration towards buying products from businesses that demonstrate corporate social responsibility (CSR). Legal compliance, environmental sustainability, social and ethical responsibility will be elaborated on and portrayed how they are incorporated throughout various businesses. Operations processes and strategies will be exemplified throughout the report and broken down further into the supply chain management, outsourcingRead MoreDarden Mba Resumes16768 Words   |  68 PagesGraduate School of Business Administration University of Virginia Candidate for Master of Business Administration, May 2011 ï‚ · Awarded Batten Innovation Scholarship (merit-based full tuition scholarship); ï‚ · GMAT: 730; AWA: 5.5 ï‚ · Member of Finance Club, Energy Club and Darden Capital Management Club Charlottesville, VA Nanyang Technological University Singapore Bachelor of Engineering (Computer Engineering) and Minor in Business, June 2006 ï‚ · Awarded full scholarship (among top 50 from over 10,000 candidates)

Experimental Investigation of Enhancement †MyAssignmenthelp.com

Question: Discuss about the Experimental Investigation of Enhancement. Answer: Introduction: Brand awareness is characterized as the likelihood that the consumers generally recognize the availability and existence of the products and services of the company. Creating and developing the brand awareness is presently considered as a key step towards product promotion by the organizations. Huang and Sarigll (2014), argued that the organizations that maintain higher brand awareness level are more likely to possess increased amount of sales. The current research work will focus on determining how Giordano can enhance its brand awareness in the international market. Giordano was established in 1980 by Jimmy Lai in Hong Kong. In the year 1981, Giordano opened its first retail store in Hong Kong and also started to expand its business in Taiwan by distributing the Giordano merchandise with the help of joint venture projects (Mau and Giordano-Adams, 2016). In response to the slow rate of sales the company changed its positioning strategy in the market in the year 1987. Previously it u sed to sell only mens garments, however, afterwards it realized that a number female customers were also feeling attached to their stores. As a result Giordano started selling unisex casual dresses and this shifting in the positioning strategy proved to be successful for the company. As a result of this the revenue and sales of the company increased substantially (Cuomo et al., 2016). However, as per the provided case study the company is experiencing saturation in the domestic and foreign markets. Due to this the company is willing to increase its brand awareness in the international market. This research work will shed light on exploring the possible methods through which the level of brand awareness can be increased in the foreign market. The basic aim of the research management is to determine the most effective and efficient methods through which Giordano can increase its brand awareness in the foreign market. Objectives of the Research The key objectives of the research can be summarized as follows, To develop a broader understanding about the concept of brand awareness To determine the factors that can affect brand awareness To determine the process of increasing brand awareness Research Questions In accordance with the objectives of the research the research questions are designed as follows, What is the concept of brand awareness? What are the factors that may affect the level of brand awareness management How brand awareness can be increased? Overview of Brand Awareness Researchers have pointed out brand awareness as the probability that the consumers are well informed about the availability and life of the product. More precisely it is the extent up to which the consumers associate the specific brand with a particular product. Brand awareness incorporates brand recognition as well as brand recall (Tasci and Guillet, 2016). Brand recognition is defined as the capability of the consumers to identify the prior brand knowledge when they were asked questions about the brand or they can recognize the product when they are shown the picture of the brand. This depicts that the consumers can differentiate the specific product as it has been observed or viewed earlier. On the other hand brand recall is defined as the ability of the customers to retrieve a brand whenever he or she is provided with the class, category or the type of the product (Times Neurophysiology, 2016). It signifies that through recalling a brand the consumers can recognize the brand fro m his or her memory if they are provided with a clue. However, it is easier and convenient for the consumers to recognize a brand rather than recalling. Hence the brand awareness programs should be aimed at increasing the brand recognition. The reputation and brand awareness of an organization can impact directly over the success of the business. The perceived value of the people regarding a brand sometimes drives their purchase decisions and loyalty towards the brand. Recent statistics suggest that 71% of the consumers are more likely to purchase the brand they follow on the social media (Giordano, 2015). Developing customer loyalty can also contribute in increasing the overall organizational revenue. The following are a few strategies through which brand awareness can be increased. Building an effective brand image and enhancing the association between the people and the organization can easily be done through producing effective contents. Publishing high quality products on a regular basis which can perfectly mitigate the needs of the customers helps to establish the position of trust (Zhang, 2015). It is a matter of fact that whenever an organization regularly answers the questions that people have regarding their industry they become successful in building brand awareness. Enhancing brand awareness through social media As per the data provided by Google Barometer, by the end of 2016 a major portion of the population in world have been using social networking sites. All of them possessed at least a profile in any one of the social media platforms. It has made social media an effective platform for advertising (Dogu et al., 2017). Here the organization can easily connect with the potential customers, exchange ideas with them and easily communicate with them as well. Creating an effective profile in the social media will also provide the customers with a process through which they can connect with the brand more personally. The consumers of the modern day are also quite reliant on developing a personal relationship with the brand they do business with. Hence sharing relevant materials and establishing an effective relationship over the social media can improve the brand awareness. Enhancing brand awareness through leadership Thought leadership helps to establish a person as a leader in the field and take part in increasing brand recognition. Through this the brands become able to demonstrate their own abilities and are transformed into trusted professional who can assist the customers in resolving their issues. This is a process through which the organizations can depict their expertise and thereby develop a proper brand awareness (Biraghi et al., 2015). Factors Affecting Brand Awareness There are a few factors that can affect the level of brand awareness both positively and negatively. Promoting the products and services over the internet that is in the social media sites help to engage more with the consumers and thereby enhances the brand awareness. Direct traffic is the people who visit the site of an organization directly without using any followed link. If direct traffic in the website can be increased that will certainly contribute towards increasing the brand awareness (Dogu et al., 2017). The perceived value about a product or service is developed among the customers whenever they see a product. In other words this is the expected value that a customer develops after seeing a product (Biraghi et al., 2015). Afterwards when the actual value derived exceeds the perceived value that would certainly ensure the customers are satisfied. A satisfied customer base will ensure an increased level of customer awareness. H0: Brand awareness in the international market can be increased through social media and effective contents. H1: Brand awareness in the international market cannot be increased through social media and effective contents Sample selection The research work will focus on obtaining primary data from the customers of Giordano and at the same time it will also arrange interview with 3 managers of the same organization (Taylor et al., 2015). Simple random sampling without probability will be used in this context as the researcher has already decided the number of participants who will be taking part in the survey. It has been decided that 80 employees of the organization will be interviewed for obtaining their valuable feedback regarding the process of increasing brand awareness of Giordano in the international market. Prompt response from the customers will help to generate a crisp idea about the market and the current scenario. Moreover it is also necessary to mention that as the research work already possesses a pre-designed hypothesis and the number people who will be participating in the research work is already known it will simply use a non-probability simple random sampling method for sample selection (Lewis, 2015) . The primary data will be analyzed thoroughly with the help of statistical software like SPSS or Eviews. First the primary data will be presented in numerical form in an Excel sheet and then the data will be sorted and filtered afterwards the data will be imported in SPSS and descriptive statistics will be obtained for better representation of the data. On the other hand, the respondents will be asked multiple choice questions mainly as descriptive responses will be difficult to collect because of the large number of respondents. Conclusion On a concluding note it can be stated that Giordano has experienced a saturated condition in the international market and hence it decided to increase its brand awareness. This in turn will assist the organization in attracting the attention of a large base of potential customers. It has also been observed that a few variables are also affecting the level of brand awareness. These variables are customer loyalty, customer satisfaction and brand identification through effective marketing communication the organization may become able to enhance these factors as well which as a result would yield to better brand awareness. Reference List Biraghi, S., Gambetti, R.C. and Graffigna, G., 2015. An ecological definition of ambient communication: A discursive conceptualization.Journal of Marketing Communications,21(1), pp.5-19. Cuomo, M.T., Tortora, D., Festa, G., Giordano, A. and Metallo, G., 2016. Exploring consumer insights in wine marketing: An ethnographic research on# Winelovers.Psychology Marketing,33(12), pp.1082-1090. Dogu, E., Gurbuz, T. and Albayrak, Y.E., 2017. Construction of Intuitionistic Fuzzy Cognitive Maps for Target Marketing Strategy Decisions. InAdvances in Fuzzy Logic and Technology 2017(pp. 620-630). Springer, Cham. Giordano, S., 2015. Fostering a collaborative culture through effective business practice at NAIT. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer, New York, NY. Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five approaches.Health promotion practice,16(4), pp.473-475. Mau, L.W. and Giordano-Adams, A., 2016. Social Media and Dance/Movement Therapy: Reciprocity, Collaboration, and Relationship.American Journal of Dance Therapy,38(2), pp.378-406. Tasci, A.D. and Guillet, B.D., 2016. Hospitality cobranding: An experimental investigation of enhancement and erosion in consumer-based brand equity.International Journal of Hospitality Tourism Administration,17(4), pp.397-428. Taylor, S.J., Bogdan, R. and DeVault, M., 2015.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. TIMES, P. D. O. R., NEUROPHYSIOLOGY, O. (2016). INTERMITTENT BEHAVIOR INDUCED BY ASYNCHRONOUS INTERACTIONS IN A CONTINUOUS DOUBLE AUCTION MODEL pp. 1-21 Downloads Kazuto Sasai, Yukio-Pegio Gunji and Tetsuo Kinoshita MEASURING BRAND AWARENESS IN A RANDOM UTILITY MODEL pp. 1-11 Downloads Pierfrancesco Dotta, Marco Tolotti and Jorge Yepez LEARNING TO INCENTIVIZE IN DIFFERENT MODES OF COORDINATION pp. 1-29 Downloads Friederike Wall.RELATION,19(06n07). Zhang, K., 2015. Breaking free of a stereotype: Should a domestic brand pretend to be a foreign one?.Marketing Science,34(4), pp.539-554.

Interpersonal Communication in Consultations †MyAssignmenthelp.com

Question: Discuss about the Interpersonal Communication in Consultations. Answer: Introduction: This paper explores the case study conducted by Roberts Charlton, 2009. The case study is relevant since it explores the Dental Amalgam and its effects to the individual health as well as to the environment. The risk assessment is important on the case study since the Dental Amalgam has effects to the environment and health and needs to be addressed since it is one way of looking after lives; for human beings and other living things around us. For the past two decades, there has been crisis in the environment as there has arisen numerous risks that are mostly fueled by the human factor. Dental amalgam is one of the environmental health risks that has been observed, evaluated, assessed and found to pose a risk on health and environment (Roberts Charlton, 2009 p. 605). Dental amalgam, as a form of liquid mercury and a mixture of alloys that are used to fill dental cavities caused by tooth decay (Gilligan et al., 2016, p.107). Dental amalgam has greatly contributed to toxicity of merc ury in the environment (Patterson, 2011). It imposes some environmental risks to the lives of people and other living things, meaning, it has an environmental side effect as it is made up by combining some metals. Mercury is one of the metals together with tin and copper. There are also some other elements of zinc and palladium. These metals, mostly mercury exists in various forms of which many of these forms are harmful, such as the liquid form. The organic and inorganic mercury have varying effects to the environment (Azimi Moghaddam, 2013, p.13). Recent concerns have arisen over the potential of poisoning due to mercury with dental amalgam in the process of dental filling. Patients respond differently to treatment using dental amalgam, and these responses can be either positive or hazardous. Some are hypersensitive to mercury and in such events, then the process of removing the dental amalgam commences. According to Roberts Charlton, (2009), this process is highly not recommended as it involves exposure to the mercury vapor emitted during the removal process. In some recent cases, the levels of mercury in the blood and urine have been seen to rise for a significantly short time following the removal of the dental amalgams (Zhu et al.,2016, p.693). The assessment will therefore seek to evaluate and describe the risk that dental amalgam poses to the environment and human health. The analysis will also be used to show how dentists can avoid polluting the environment with the metallic components from their clinics and how they may be able to discharge the wastes with care. On the patients side, the risk assessment should be conducted so that it can direct the patients in decision making when it comes to dental amalgam. Risk assessment method For the assessment, I the checklist method, which is a method that involves checking listed acknowledged threats and hazards to identify possible ones in this particular risk assessment. The level of significance of this type of analysis depends on the quality of the checklist as well as the level of experience of the assessor. This checklist assessment method is particularly useful in this risk assessment case study because since the assessment objectives and aspects are clearly specified in advance, the procedure is consistent and a substantial minimum of eminence can be guaranteed. Still, using checklist method of risk assessment is useful since its usage grants the capability to quantify the risk being assessed, i.e. to what magnitude is it rampant? Therefore, this benefit will help assess how bad or dangerous the dental amalgam is to the health of living things or to the environment at large (Rausand, 2013, p.128). The checklist method procedure To begin with, the scope of work was considered. This included formulating several questions to come up with possible answers to determine a number of factors. The questions are which factors that need to be established on the risk assessment? Which and what clinics were involved? The first factor was to establish whether this risk assessment had ever been done before. This involved intensive browsing online pages in search of a similar assessment. Subsequently, it involved visiting dental clinics such as the Charlton clinics and inquiring from the professionals whether they knew if the dental amalgam was harmful to their patients or to the environment. The Charlton dental professionals confirmed that they were aware about the dental amalgam and the harm it has to the environment and to the patients as seen later in this paper. Establishing this also involved consulting archives to find related researches or assessments. Another factor was to establish whether the risk in question ha d ever been identified in other assessments or researches as a prospective risk in any way to the health of people of the environment. Following this, another factor in the scope of work that was considered was establishing what setbacks would be expected while conducting this risk assessment. Secondly, an in-depth consideration of the required assessment resources was conducted. Mainly, this involved checking whether a sufficient amount of efficient resources, including human resources, was available for the assessment process. Aside from the sufficient amount, the resources were checked for possible experience and training was in order if need be. Assessing the resources, especially the human resources, also involved checking how well they work together. Finally, the resources were evaluated if they would be of any significant drawback to the risk assessment procedure and necessary actions taken. Following this, the risk assessment timeline above was then put into consideration. This involved identifying a number of items. Such were, finding possible conflicting schedules and determining whether they were flexible in that they could be moved to surpass the conflict. In addition, it was considered if the risk assessment would be completed in the stipulated timeframe and that all the projected tasks would be completed. Using the method of checklist procedure in the risk assessment of dental amalgam and its environmental and health effect, it helped in determining the total cost of the entire assessment. Robert and Charlton in the case study identified the risks that would have to do with the assessment costs as well as the assessment overrun costs. In this process, the possibility of the assessment overrunning its own projected budget was considered. Moreover, in this checklist procedure method, outside sources, to the risk assessment, were checked. This involved scouting for reliable outside sources that would be involved in the assessment process and checking whether these outside sources would pose any risk to the process. As a conclusion to the checklist procedure method used, the aspect of deliverability was considered. In regards to the set timeframe, would the risk assessment be completed in time? This not only included completing the assessment itself on time, but also all the anticipated goals of the entire assessment. Following the checklist risk assessment procedure above, a number of results were observed: To begin with, the scope of study section revealed that indeed there have been past concerns about the possibility of dental amalgam being a harmful substance with regards to its usage as a filling material to fill dental cavities caused by tooth decay. This information was got from numerous websites on the dangers of dental amalgam such as the American Dental Association (American Dental Association. Survey Center,2012). However, it was observed that several studies had been conducted towards attainment of similar goals as this particular risk assessment (Chin et al., 2000, p.246). Therefore, from this, it is evidently seen that the issue of dental amalgam as a health and environmental risk had been prior identified as a possible risk. Secondly, on the assessment resources, a number were found. These were, as earlier on mentioned, human resources that were helpful in the conduction of the assessment procedure as well as material resources and financial resources (Royal Dental Hospital, 2009, p.64). From previous experiences, the human resources were useful in the suggestion of other required resources and their unity and ability to work as a group assisted in the attainment of the set goals. However, some resources that were noted as possible risks to the assessment were terminated and their need foregone. Subsequently, the assessment timeline provided above was a six-week strict schedule in which its selection was determined by unavailability of other conflicting schedules that would affect the usage of the resources. In general, after all the procedures were followed, the assessment result on the use of dental amalgam revealed several issues. To begin with, dental amalgam exposes people at risk because of the mercury vapor released during filling or removal, which when inhaled, forms a layer on the insides of the lungs and can have fatal consequences, such as the commencement of lung cancer. This however, can be argued in a different approach. Mercury occurs naturally in the environment as a liquid and changes into a gas through heating. Mercury mainly enters the air as vapor from industries and factories that burn fuels that contain mercury. With time, this inhaled mercury builds up in body organs (Haimes, 2015, p. 55). As with many substances, the magnitude of damage caused by this mercury build up is directly related to the amount. Low levels do not have any significant effects. Higher levels however, may cause several symptoms such as amnesia, irritability, anxiety, headaches and fatigue. Mercury polluted air may combine with rainwater and get absorbed in the soil, exposing people to mercury through air, collected rain water to be used for drinking, soil and food, (Colgate-Palmolive Company). Consequently, recent studies have revealed that the quantity of mercury exposed to an individual from their fillings is way less that the quantity that the majority of people are exposed to in their environment or even in the food they consume on a daily basis (Mitchell, 2013). Dental amalgam has been proven to result to the environmental risks as well to the health risk. In the past 15 years, the dentistry practices were proven to produce the highest levels of mercury which is traced in the environment. Both the Human waste amalgam (18%) and dentists (37%) in their procedures in preparing dentist amalgam are the source contributors to influent mercury load. The figure below will illustrate the ten distributed sources that contribute greatly to mercury levels in the environment (Goldman, Shannon, Committee on Environmental Health. 2001. p.197). Dental amalgam consists of up to 50% mercury. Mercury is a dangerous substance to the environment and health at large. To human being, mercury can even cause death. To start with, the mercury in amalgam is a metallic substance. Metals have a tendency to expand and contract when exposed to various substances. The fact is that metals do not expand evenly. Some expands at given temperatures different from the rest. It means that mercury filling ones tooth will expand sometimes unevenly with the jaws or the tooth and therefore, high chances to cracks on the jaw or to the rest of the tooth. It is unhealthy for this reason (Ram, J Subudhi, 2015, p. 189). When it fills the tooth, previous research shows that mercury continues to be released from the dentist amalgam. It endangers the life of the unborn babies since it can penetrate through the placenta. It is therefore unhealthy to the child (In Schaefer, In Peters, In Miller, 2015, p.157). During pregnancy and child birth, problems arise ( Yates, 2010, p.29). When Amalgam is manufactured, mercury is released to the air. It causes pollution to the air which is a part of environmental degradation. Most of that mercury ends up in air. In the environment, mercury sometimes is swiped to the water bodies by rain water. When it is in the water, it turns into methylmercury which gets to the fish. For instance, human being like eating fish. The fish are contaminated by the same mercury and the cycle ends up in to the human body (Tchounwou et al., 2003, p.149). In addition, the variable characterization, the uncertainties, and the risk assessments were all conducted on the human beings. On the Dose-response, it is evident that an increase in urinary on the concentration of mercury was associated with the treatment of the Dental Amalgam. The participants who received nine surfaces of amalgam and above experienced high concentrations of mercury. Those who received 0-4 amalgam surfaces experienced low amalgam concentrations. On the risk assessment, an anti-amalgam sentiment movement has been undercurrent to investigate the uncertainties of dental amalgam. The previous literature on the toxicology, risk assessment and the exposure also needs to be investigated. Therefore, the risk assessment confirmed that amalgam is safe and it can be used in the dentistry of human beings. Conclusion In conclusion, this shows that dental amalgam has adverse effects to the environment as well as to the health of people. Types of Mercury Effects Inorganic, or Metallic an example mercury chloride It is toxic and when inhaled it causes negative effects to the digestive, nervous and the immune systems Organic example, methyl or dimethyl mercury They are more dangerous than the inorganic mercury since they can accumulate in the organism bodies as well as in the food web. Fig. 4 A table showing the adverse effects of various mercury (Tchounwou et al., 2003, p.149). The procedures to manufacturing and usage of amalgam have a lot of effects to environment and health (Bates, 2004, p.894). However, there is no measure that can be attributed 100% efficiency in its application. There are always elements of side effects and inefficiency to most measures in medics, dentistry, and human health and also to the environment. When all the benefits and disadvantages are checked in the risk assessment methods, it remains a threat on the two mentioned sectors. Therefore, the risks on dental amalgam can be overcome using the amalgam capsule. In addition, mercury is released to the environment through various ways. For instance, the natural sources which include the soils, oceans and the volcanoes. On the other hand, it can be released through manmade processes such as ore and the gold mining, the manufacturing of cement and burning of waste materials. Therefore, to overcome the release of mercury to the environment, individuals need to avoid using the products and materials that contain mercury. At some point, people can substitute by using the alternatives that lack mercury. Finally, individuals should manage the waste by burying and also end the pipe techniques such as mining which may cause pollution. References American Dental Association. Survey Center. (2012).Survey of dental education: academic programs, enrollment, and graduates(Vol. 1). American Dental Association, Survey Center. https://dx.doi.org/10.14219/jada.archive.2012.0331 Azimi, S., Moghaddam, M. S. (2013). Effect of mercury pollution on the urban environment and human health. Environment and Ecology Research, 1(1), 12-20. 1 ,12 - 20. doi: 10.13189/eer.2013.010102. Bates, M. N., Fawcett, J., Garrett, N., Cutress, T., Kjellstrom, T. (2004). Health effects of dental amalgam exposure: a retrospective cohort study. International Journal of Epidemiology, 33(4), 894-902. 15155698DOI:10.1093/ije/dyh164 Chin, G., Chong, J., Kluczewska, A., Lau, A., Gorjy, S., Tennant, M.(2000).The environmental effects of dental amalgam.Australian Dental Journal,45(4), 246-249. DOI:10.1111/j.1834-7819.2000.tb00258.x. Gilligan, C., James, E. L., Snow, P., Outram, S., Ward, B. M., Powell, M., ... Harvey, P. (2016). Interventions for improving medical students' interpersonal communication in medical consultations. The Cochrane Library. https://onlinelibrary.wiley.com/doi/10.1002/14651858.CD012418/pdf Goldman, L. R., Shannon, M. W., Committee on Environmental Health. (2001). Technical report: mercury in the environment: implications for pediatricians. Pediatrics, 108(1), 197-205. 7):416-24.doi: 10.1016/j.revmed.2009.08.024 Haimes, Y. Y. (2015). Risk modeling, assessment, and management. John Wiley Sons. DOI:10.1002/0471723908.ch14 In Schaefer,C., In Peters,P.W., In Miller,R.K. (2015). Drugs during pregnancy and lactation: Treatment options and risk assessment. https://www.elsevier.com/books/drugs-during-pregnancy-and-lactation/schaefer/978-0-12-408078-2 Mitchell, B. (2013). Resource environmental management. Routledge. doi: 10.1080/24694452.2016.1224636; Patterson, T. (2011). Effects of amalgamation; Treatment options. F1000 - Post-publication peer review of the biomedical literature. doi:10.3410/f.9475957.10118055 Ram, J. K., Subudhi, R. N. (2015). 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